What the Consumer Adoption Curve Tells Us About Where Pandora is Heading

Music Industry Blog

meltdown1The following post is an excerpt from my forthcoming book: Meltdown (which you can read more about here).  You can also read another excerpt from the book here.

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With any new technology there is a long flash-to-bang, a gap between its arrival and its transformative impact on consumer behaviour. For all that technologists may recognize the immediate paradigm-shifting potential of a new technology, consumers typically take years to understand and employ the benefits of it. This is because consumers adopt technology in phases, with distinct consumer groups adopting at different stages:

  • Early Adopters: These first consumers are the most adventurous and technology savvy. Early Adopters are typically younger though not necessarily young, often male, and always wanting to be at the forefront of technology.  These consumers will willingly tolerate bugs and glitches as part of the price to pay for being ahead of the…

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The Recording Industry: Fiddling while Rome burns. | AdLand

The Trichordist

Here come the YouTube Music Awards. YouTube pays artists less per play than Spotify and YouTube get an awards show with artists support. We get what we deserve?

In terms of artists getting their royalties fucked so royally, no one beats Big Tech. The money that should be distributed to musicians is going to google or to ad-supported pirate sites rather than the content creators themselves.

Yet Big Tech is doing what the recording industry can’t. In terms of innovation, the recording industry’s been asleep as the wheel since Napster first rolled out.

READ THE FULL POST AT ADLAND:
http://adland.tv/node/156185#qmSjKtWGAhJ3HzaA.99

RELATED:
YouTube Shares Ad Revenue With Musicians, But Does It Add Up? | NPR

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